Anyone, Not Everyone

A Proven System to Escape Founder-Led Sales

Launches in Early March

Get notified when Anyone, Not Everyone is available.

Anyone, Not Everyone

Are you ready to escape founder-led sales?

Anyone, Not Everyone gives you the 5 steps to transform your agency from a generalist to a vertical market specialist using Deep Specialization. Filled with time-tested exercises and real- world examples, this book offers practical advice on how to:

πŸ’‘Identify and choose the best vertical

πŸ†Position your brand to become the vertical's go-to provider
🎯Deploy vertical- specific inbound strategies

πŸ’ŽLaunch profitable gift-based outbound marketing campaigns
🀝Build relationships with key influencers in your vertical
πŸ”Join the right vertical associations to build trust quickly

And much more!

Download the Audiobook for Free

Ready to focus your agency, differentiate your message and escape founder-led sales?

Then, download the audiobook!

You’ll get the 5-step process to transform from a generalist agency to a vertical market specialist.

Download Audiobook

PRAISE FOR ANYONE, NOT EVERYONE

β€œAnyone, Not Everyone gives you the ultimate roadmap to becoming the best loved agency for a focused vertical market. A must read!”

DR. BENJAMIN HARDY
author of Be Your Future Self Now